Ludovica Ledda

Digital Marketing Strategist & SEO Specialist

LinkedIn

About

Results-driven Digital Marketing Strategist and SEO Specialist with proven expertise in developing and implementing comprehensive digital strategies, managing Google Ads and Meta campaigns, and leveraging data analytics to optimize performance. Currently advancing skills with a Master's in Digital Marketing Management, I excel at driving brand visibility, enhancing online presence, and achieving measurable growth through an organized, collaborative, and adaptable approach.

Work Experience

Digital Marketing Strategist & SEO Specialist

Centro Servizi Medici S.c.r.l

Jan 2024 - Dec 2024

Not Specified, Italy, IT

Led digital marketing initiatives, focusing on SEO, content strategy, and paid campaigns to enhance online presence and drive performance.

  • Spearheaded the development and execution of comprehensive SEO strategies and high-ranking content, significantly improving organic search visibility and driving targeted traffic.
  • Conducted in-depth analysis and strategic planning to design and implement digital editorial plans and calendars, optimizing content flow for maximum audience engagement.
  • Managed and optimized Google Ads and Meta campaigns, achieving improved ROI and expanded reach for key marketing initiatives.
  • Performed rigorous data analysis using Google Analytics and Semrush, delivering monthly performance reports that informed strategic adjustments and identified growth opportunities.
  • Developed and executed cohesive branding strategies, ensuring consistent messaging across all digital and offline channels to strengthen brand identity.

Social Media Marketing Manager

Biomedical SRL

Sep 2021 - Dec 2023

Not Specified, Italy, IT

Managed social media marketing operations, content creation, and e-commerce channel optimization to boost brand presence and sales.

  • Defined and implemented digital editorial strategies and content calendars, leading to a significant increase in online presence and content effectiveness.
  • Produced compelling content for the company website and social media channels, enhancing user engagement and expanding brand reach across platforms.
  • Designed, managed, and monitored Meta advertising campaigns, optimizing performance to achieve specific marketing objectives and improve ad efficiency.
  • Directed the creation, optimization, and ongoing management of the e-commerce channel, contributing to improved sales performance and customer experience.

Education

Digital Marketing Management

Radar Academy

Sep 2023 - Dec 2024

Not Specified, Italy, IT

Marketing and Digital Communication

Il Sole 24 Ore Business School

Sep 2022 - Sep 2023

Not Specified, Italy, IT

International Relations

Università degli Studi di Catania

Sep 2017 - Jul 2019

Catania, Sicily, IT

International Economics

Jagiellonian University

Sep 2018 - Jun 2019

Kraków, Lesser Poland, PL

Chinese Language

Università Cà Foscari di Venezia

Sep 2014 - Jul 2017

Venice, Veneto, IT

Chinese Language

Capital Normal University

Sep 2016 - Feb 2017

Beijing, Beijing, CN

Languages

Italian , English , Mandarin Chinese

Skills

SEO & Analytics

  • Google Search Console
  • Semrush
  • Google Analytics
  • Seozoom
  • Screaming Frog

Advertising & PPC

  • Google Ads
  • Meta Business Suite

Content Creation & CMS

  • Canva
  • WordPress

Technical SEO

  • HTML
  • CSS
  • UX/UI Design

AI for Marketing

  • Google Gemini
  • OpenAI
  • Perplexity

Microsoft Office Suite

  • Excel
  • PowerPoint
  • Word
  • OneDrive
  • Teams

Soft Skills

  • Analytical Skills
  • Excellent Interpersonal Skills
  • Autonomous Work
  • Teamwork
  • Adaptability
  • Initiative
  • Problem Solving
  • Flexibility
  • Multitasking
  • Organizational Skills
  • Attention to Detail
  • Time Management
  • Priority Management
  • Creative Thinking
  • Innovative Thinking